OPENING
Before I started this. This is Personal Blog created by Dundi Ichsan Perlambang Utama, Birth in Jakarta 19, August, 2002.
Honorable to Mr. Zalzulifa as a Lecture English Communication, I wanna say thank to him, because he has give us a spirit, inspirational, and teach us about How to make Company Profile.
And this is, I want show to all about Our Company Profile, The name is " Moonlight Publishing".
BACKGROUND
Our team
-Atthallah Fahri Pratama
-Dundi Ichsan Perlambang
-Insan Hadid Tauhid
VISION
We will grow and attract moslem or moslemah youth reading interest.
MISSION
Improve the personality attitude of the moslem or moslemah in being more obedient to god.
Logo Philosophy
Brand Name : (Moonlight Publishing)
*We made this brand and also the logo in February 2022
*Each picture has its own meaning:
1. Star and moon : that blend into the darkness of knowledge
2. Two small black holes : can be interpreted as a society, whose knowledge and education are still small (not yet developed), then associated with others (a good community) so that it looks big and growing.
3. The big circle : is defined as a stronghold in a system away from bad and good behavior
4. Two small circle : We must stay away from the bad and do good (Amar ma’ruf , Nahi mungkar)
Color:
5. Yellow enlighten society in education
6. Blue serves the community with the best and responsibility
Action Plans
Schedule : The operation time of company must flexibility, and on time. Collaboration: Get collaboration with several companies and fair profit sharing. Implementation: The point of execution must have good quality product quality standards and not disappoint customer.
Check: Must be thorough, smart, clean, transparency, and open.
Controlling System
1. Effector (Take corrective action)
2. Assesor (Compare with pre-set standar)
3. Detector (Measure performance)
Strategic Program
1. We're provide compeitive prices, to make it easy for readers too reach
2. We are active in marketing books online, through the website or social media, to make iteasier for readers to access our books.
3. We are also active in introducing our books, through events or book fairs held both offline and online.
Our Product and Service
We produce books that aim to introduce Islam widely to the public. Our book entitled is "I Found Allah in Tahajud", that tell the story of a person who life is being destroyed and is experiencing many problems, then he finds God's strength in tahajjud which ultimately changes his life. We also publish books with inspirational stories that can motivate readers. Besides that, we have several extra services including Humanist, Accountable, Friendly, Efficient & Effective, and "Ikhlash".
Our Benefits
We can provide benefits for the
development of education in indonesia, the development of children’s
knowledge about Islamic with a humanistic nature and adapt to children,
Strengthening the young generation and parents about the importance of
religious knowledge in the life of this world and afterlife.
1. SWOT Analytics
Strength :
- The company's strength lies in its Human Resources (HR) with educational backgrounds according to their field of work.
- Have a clear target market, both from readers.
- Company leaders have the ability to manage the company's organization well.
- The book publishing business is free from industrial waste because any waste from the production will be recycled for other purposes.
- The reputation and presence of the company in the market is still quite small
- This publication is a newly established publisher, so it is not yet known to the general public.
- Our business sector is expected to develop, especially in education, culture, and religion.
- There are competitor publishers who have become market leaders in the community.
- The company's insensitivity to changing people's tastes.
4. Our Competitive Advantage
Our publishing house offers writers and our clients to produce books with good quality in terms of paper and design, and in publishing we are filled with a competent sources to form extraordinary book quality.
5. Our Investment
- We will provide scholarships for anyone aimed at students who are economically disadvantaged.
- We will conduct a learning program for 3 years plus one year of practical work, able to equip students with the competencies needed in industry. With a proven record that graduates of this school are accepted in companies that have good credibility .
- Giving free books (ebooks/physical books) to schools that really need them.
6. Why Choose Us?
- We can provide the best service
- We have a good quality products
- We have reliable competence skills in their respective fields
- Honest, Friendly, Fair, that's us
Information:
Left: Insan Hadid Tauhid (As a Writer & Layouter)
Middle: Dundi Ichsan Perlambang Utama (As an Editor)
Right: Atthallah Fahri Pratama (As a Writer)
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PROPOSAL PUBLISHING BUSINESS PLAN
MOONLIGHT PUBLISHING
BUSINESS FIELDS
“PUBLISHING”
ARRANGED BY:
Athallah Fahri Pratama 21320009
Dundi Ichsan Perlambang Utama 21320066
Insan Hadid Tauhid 21300040
TABLE OF CONTENTS
Cover
Table of Contents
Foreword
Industry Overview
Executive Summary
Products and Services
Vision and Mission
Product Logo Philosophy
SWOT Analysis
Our Target Market
Our Competitive Advantage
Sales and Marketing Strategy
Marketing Strategy and Sales Strategy
Sustainability and Expansion Strategy
FOREWORD
Praise and gratitude for the presence of God Almighty, who
has provided pleasure, so that we can complete this final project on time. We
also thank to Mr. Zalzulifa, M.Pd. who has given the task of making a company
proposal. Every human being lives not only alone, support from friends comes in
various forms.
We made
this paper assignment to fulfill our English Specifis and Purpose about PBLL
task. We compiled this paper maximally and received assistance from various
parties so as to facilitate the production of this paper. Therefore we would
like to express our gratitude to all those who have contributed to this paper.
Jakarta,
29 March 2022
INDUSTRY OVERVIEW
Book
is a media for positive idea to make people like intellectuals.
We
are the young generation are aware of the importance of quality reading for
young and old people, so that education in Indonesia is getting better,
especially from a religious perspective.
Therefore
we want to actively participate in this problem, so we decided to establish a
publishing company which we named MOONLIGHT PUBLISHING.
We
plan to start this business in Jakarta and its surroundings.
EXECUTIVE SUMMARY
Book is a media for positive idea
to make people like intellectuals.
We are the young generation are
aware of the importance of quality reading for young and old people, so that
education in Indonesia is getting better, especially from a religious
perspective.
Therefore we want to actively
participate in this problem, so we decided to establish a publishing company
which we named MOONLIGHT PUBLISHING.
We plan to start this business in
Jakarta and its surroundings.
PRODUCTS AND SERVICES
We produce books that aim to introduce Islam widely to the public. Our
book entitled is "I Found Allah in Tahajud", that tell the
story of a person who life is being destroyed and is experiencing many
problems, then he finds God's strength in tahajjud which ultimately changes his
life. We also publish books with inspirational stories that can motivate
readers. Besides that, we have several extra services including Humanist,
Accountable, Friendly, Efficient & Effective, and "Ikhlash".
VISION AND MISSION
VISION
We
will grow and attract moslem or moslemah youth reading interest
MISSION
Improve
the personality attitude of the moslem or moslemah in being more obedient to
god
PRODUCT LOGO PHILOSOPHY
We
made this brand and also the logo in February 2022
Each
picture has its own meaning
1.
Star and moon : that blend into the darkness of knowledge
2.
Two small black holes : can be interpreted as a society, whose knowledge and
education are still small (not yet developed), then associated with others (a
good community) so that it looks big and growing.
3.
The big circle : is defined as a stronghold in a system away from bad and good
behavior
4.
Two small circle : We must stay away from the bad and do good (Amar ma’ruf ,
Nahi mungkar)
Color:
5.
Yellow enlighten society in education
6.
Blue serves the community with the best and responsibility
SWOT ANALYSIS
- Strength:
1.
The company's strength lies in its Human Resources (HR) with
educational backgrounds according to their field of work.
2.
Have a clear target market, both from readers.
3.
·Company leaders have the ability to manage the company's
organization well.
4.
The book publishing business is free from industrial waste because
any waste from the production will be recycled for other purposes.
- Weakness:
1.
The reputation and presence of the company in the market is still
quite small
2.
This publication is a newly established publisher, so it is not
yet known to the general public.
- Opportunities:
Our business sector is expected to develop, especially in
education, culture, and religion.
- Threat:
1.
There are competitor publishers who have become market leaders in
the community.
2.
The company's insensitivity to changing people's tastes.
OUR TARGET MARKET
- Children
the age target is (8-12)
- Teenager
the age target is ( 12-20)
- Adult
the age target is (20-65)
- Online
Store
OUR COMPETITIVE ADVANTAGE
Our publishing
house offers writers and our clients to produce books with good quality
in terms of paper and design, and in publishing we are filled with a
competent sources to form extraordinary book quality.
MARKETING STRATEGY AND SALES STRATEGY
We're provide competitive
prices, to make it easy for readers to reach.
We are active in
marketing books online, through the website or social media, to make it easier
for readers to access our books.
We are also active in introducing our books, through events or
book fairs held both offline and online.
STARTUP EXPENDICTURE (BUDGET)
- Writers royalty / Translator
fee : Rp. 1.000.000
- Editor : Rp. 400.000
- Setter : Rp. 250.000
- Printing Costs : Rp. 6.000.000
- Postages to bookstores and
around distributors Rp. 1000.000
- Etc : Rp. 1.100.000
- Total for 1500 copies : Rp.
9.750.000
SUSTAINABILITY AND EXPANSION
STRATEGY
a.
We can provide the best service
b.
We have a good quality products
c.
We have reliable competence skills in their respective
fields
d.
Honest, Friendly, Fair, that’s us
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You can download Our Business in here:
or
You can download Our Business Catalogue in here:
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You can click below link: Our Company Profile Business Video
https://www.youtube.com/watch?v=pA4b67JOVYs
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That's all from us, we apologize if there were mistakes, thanks for your time and attention.
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